Cold plunge on demand for healthier lifestyles. An A-Z project, from conception to implementation.
Services
Client
Year
Website
Challenge
Our client needed to entrust an agency with taking their initial concept and turning it into a full fledged tech business and trusted brand.
In response to the growing popularity of cold plunge as a means to healthier living, our client recognized an opportunity for where tech meets ice- making cold plunge something easily accessible to all.
We started with a brand, and quickly built around it- designing a product, building a software and meticulously planning its usability.
Goal
The innovative app set to transform accessibility to ice baths by allowing users to remotely control and personalize their cold therapy visits through their smartphones at participating locations.
Overall, the app was not only designed to enhance convenience, but also maximize the effectiveness of cold therapy for users, marking a significant leap in accessibility and user experience.
Cybernate was involved in a comprehesive implementation and launch of this project, taking part in its brand identity, marketing, pitch/investment decks and its tech.
Result
Officially the coolest way to freeze your problems!
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.